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October 2, 2001
By: TOM BRANNA
Editor
Procter & Gamble will sell the Comet global trademark and retail business in North America to Prestige Brands International, Inc. As part of a licensing arrangement with Prestige, P&G will continue to market the retail brand in central and eastern Europe and the away-from-home brand, Professional Line Comet, in North America.Comet cleanser is Prestige Brands’ third acquisition, and expands the company’s portfolio into the $3 billion household cleaning category. Comet is one...
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